In Geub, the wife of fictional Philippe Geubels runs off with the charismatic Dutchman William Van Bronkhorst, who is thirty years her senior. In addition to being eligible for retirement, William is also an almost too sympathetic man who seems impossible to anger. However, that doesn't stop Philippe from regularly trying. Deeply humiliated and depressed, Flanders' most popular comedian turns to his mother Sonja, who supports him with advice and laundry baskets full of ironed clothes. Philippe's entourage also includes his regular technician Dikke Dirk and his best friend Pannenkoek. They do what they can to cheer Philippe up, but unfortunately, that's not much.